Our Story

It Started With a Dog

Dogs have always been part of my life — and so has the desire to build something of my own. For years, I knew I wanted to start a business, but I hadn’t quite found the right idea… until Maximus came along.

Like many great ideas, it started on a dog walk. I noticed that every dog water bottle on the market felt the same: plastic, flimsy, and designed as an afterthought. Nothing reflected the way I actually lived with my dog — outdoors, on the move, exploring, travelling, and wanting something that felt considered, durable, and genuinely well made.

So I set out to create what I couldn’t find: a premium, adventure-ready bottle designed for people who see their dog as part of everything they do. Something practical yet beautiful. Thoughtful yet tough. A product that makes dog walks easier, days out smoother, and adventures more enjoyable — for both ends of the lead.

This brand is built on the belief that everyday moments with your dog deserve better design. Fewer compromises. More intention. And products that fit seamlessly into your life, wherever it takes you.

Thanks for being here — and for being part of the journey.

The Team Behind the Lead

A woman with long wavy blond hair and blue eyes smiling while holding an Australian Shepherd dog with a multicolored coat against a dark background.

Charlotte
Founder & Designer

I an a lifelong dog lover, and I designs every product with equal parts creativity and practicality. Obsessed with quality, detail, and the outdoors, I ensure everything is built to last — tested in real life, on real adventures, with my dogs always close by.

A wet brown dog with long, curly ears lying in the sand on a beach, with houses blurred in the background.

Dapper Maximus
Head of Product Testing

The spaniel who started it all. Maximus is endlessly energetic, completely water-obsessed, and takes his role very seriously. From strength testing to splash testing, nothing makes it to launch without Maximus putting it through its paces.

A portrait of an Australian Shepherd dog with a brown and white merle coat, looking slightly upwards against a dark gray background.

Harper
Chief Model & Morale Officer

An Australian Shepherd with a big personality and even bigger charm, Harper’s main job is looking good — and he excels at it. When he’s not modelling, you’ll find him running agility courses, playing with friends, or soaking up time with his favourite humans.